I craft intuitive products that delight users and drive business growth in Toronto, Canada. Currently leading design at TD.

Selected work

TD Wealth – Fractional Trading Platform

Making investing accessible with fractional shares

I led the end-to-end product design of a new trading capability that allowed self-directed investors to buy partial shares. The solution launched successfully and has driven over $170M in yearly revenue by expanding access to premium assets.
$ 0 M+

Increased revenue annually

1st

Bank in Canada to launch real-time fractional trading

Fractional Trading

TD Credit Card – Statement Tracking​

Helping users avoid late fees with better statement clarity

To reduce confusion around payment timelines, I designed a new credit card statement experience focused on transparency and proactive alerts. By translating complex statements into clear visuals, we helped TD customers stay on top of their credit usage and avoid missed payments.
Reduced calls in support
- 0 K
Yearly cost savings
$ 0 K

♥

Customers praised the update for clarity & simplicity

3 phones mock

Rogers for Business – Scaling Shopping Launch

Building a scalable foundation to drive enterprise conversions

I led the product design of a new modular content system for Roger for Business, enabling teams to launch landing pages faster, more consistently, and with measurable impact. The redesign supported over 170+ pages, optimized the content hierarchy, and allowed the product team to manage content autonomously.
Conversion rate
+ 0 %
Click-Through Rate
+ 0 %
Bounce rate
- 0 %

Rogers – Voluntary Down Payments

Designing flexible payment options to improve buying power

I led the design experience to create a flexible down payment feature to help Rogers customers manage rising phone costs. The goal was to reduce financial friction by introducing an interactive step within a constrained e-commerce journey. Through concept testing and iterative prototyping, I shipped a dynamic, user-friendly solution that increased clarity and choice without overwhelming the user.

Geopolitical Monitor – Website Redesign

Modernizing a research platform for global analysts

I redesigned the Geopolitical Monitor site to improve navigation, mobile accessibility, and editorial presentation. By streamlining structure and emphasizing discoverability, the new site improved user engagement and elevated the brand’s credibility in the global affairs space.