I make complex systems feel simple
I take the messy, high-stakes problems and absorb the complexity, so the people using the product never feel it.
Selected work
The range runs from 0→1 products to large-scale redesigns, design systems, and accessibility.
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Stock Lending
Helping investors earn passive income on shares they already own, without giving up control.
- Product strategy
- Onboarding architecture
- User research
- Influence without authority
$200–400 A year in new passive income unlocked, on shares customers already ownView project -
Fractional Trading
Letting people invest a flat dollar amount in any stock, even one that costs hundreds, on a TD platform built entirely around whole shares.
- Interaction design
- Accessibility
- Usability testing
- Systems thinking
$177M Projected revenue over five yearsView project -
Browse Transformation
Rebuilding a sprawling, 177-page business site around how customers actually research, so the right product was easy to find.
- Information architecture
- Content strategy
- Design systems
- UX research
625% Lift in conversion after the redesignView project -
Statement Tracking
Rebuilding the TD app's credit card statement so cardholders can see what's due, how much, and how much they've paid, at a glance.
- Information hierarchy
- Progressive disclosure
- Stakeholder influence
- Research-driven prototyping
~$118K Saved a year, from ~18K fewer support callsView project
AI Lab
Where I practice AI for product design: shipped apps and experiments I use to sharpen how these tools fit real work.
Shipped · F1 race companion Apex Guide Real-time race weekend, AI briefings.
View project